Stopping viruses in their tracks – PURICA Prevail By: Adam O’Meara, CSNA

Health Canada is cautious with what claims natural supplement companies are allowed to put on their products. So it is with great pleasure that we at PURICA have launched our new product – Prevail Cold & Fever– an herbal formula that is very effective against fever, cold, cough & sore throat. With over 2,000 clinic trials supporting the herbal complex found in Prevail it stands to help many people stay healthy this fall and winter season.

The herbal complex of honeysuckle (Lonicera japonica), forsythia (Forsythia suspensa) and skullcap (Scutellaria baicalensis) work synergistically to target viral replication and fire up the immune response. The result is an all-out attack on the viruses causing many of the uncomfortable symptoms people of all ages suffer from during the fall and winter seasons. Traditional Chinese Medicine (TCM) has long used this formula as a treatment for acute lower respiratory infections in hospital settings. Furthermore, it is commonly prescribed in China as a treatment for respiratory ailments and is clinically effective in the treatment of respiratory disorders (Kong, 1993; Liu and Douglas, 1998).

PURICA Prevail is effective because it halts viral replication and increases the activity of immune cells that actively fight cold viruses. The TCM formula has also been shown highly effective against Respiratory Synctial Virus (RSV) (Wu et al, 2005; Yang and Liu, 2007) – a severe type of respiratory condition that affects the lungs and breathing passages. Since the herbal ingredients contained in PURICA Prevail are antibacterial, they also help prevent bacterially-induced infections and complications often associated with viruses.

PREVAIL Cold & Fever should be taken as soon as possible at the first signs or symptoms of the common cold, fever, cough or sore throat. Therefore we recommend that you have the product on hand during the fall and winter months.

PURICA – the makers of Recovery & Immune 7 – are proud to have brought this formula to the market at an affordable price. The PURICA Prevail research team has spent considerable time perfecting the science behind the double-concentrated, 3-year shelf stable formulation. The research and methodology behind PURICA Prevail has been peer reviewed and accepted for publication in the prestigious Journal of Pharmaceutical and Biomedical Analysis.

In summary:

• 100% natural formulation
• 83% 3-day effectiveness for common cold
• 91-95% clinically proven efficacy
• Quickly stops cold progression
• Reduces sore throat, fever, coughing
• Anti-inflammatory, antiviral, antibacterial
• Formula supported by over 2,000 clinical trials
• Concentrated, stabilized, active ingredients

PURICA Prevail Cold & Fever is available in three sizes including PuriKidz for children aged 3-9. Diet, exercise and a healthy living environment are important for keeping ones immune system strong but when the unavoidable happens PURICA Prevail Cold & Fever is there to help.

“Revered as an effective wide spectrum anti-viral, it’s commonly prescribed for fever, cold, cough, and sore throat.

Dr. Harold Newball M.D. FACP, FCCP, FAAAAI

Harvard Medical School, John Hopkins University Professor and two time Nobel Nominee

REFERENCES

1. Kong XT, Fang HT, Jiang GQ, Zhai SZ, O’Connell DL, Brewster DR (1993). Treatment of acute bronchiolitis with Chinese herbs. Archives of Disease in Childhood 68(468-471).
2. Liu C, Douglas RM. (1998). Chinese herbal medicines in the treatment of acute respiratory infections: a review of randomized and controlled clinical trials. The Medical Journal of Australia 169:579-582.
3. Wu CL, Yang ZQ, Hou W, Du CX, Luo F (2005), Study of shunaghuanglian Kefuye anti-RSV virus. Mathematical Medicines, 6 (592-594).
4. Yang J & Liu P (2007), Experimental research on antivirus functions in vitro of shuanghuanglian granules. China Pharmaceuticals, 16(23).